Are you struggling to see the results you want in your digital marketing efforts? Then it's time to do some goal setting! Goal setting is a crucial aspect of any successful digital marketing strategy.
Statistics on goal setting show that only 5% of small businesses achieve their goals. Read on to get a better understanding of why goal setting is important, how setting goals work, and how goal setting can payoff, helping you avoid being the other 95%.
But why exactly is it so important? We'll explore five compelling reasons that highlight why goal setting is important in digital marketing.
What's Goal Setting
Before we can dive into why goal setting is important, we need to clearly define - what's goal setting in digital marketing.
Goal setting is the process of identifying specific objectives that you want to achieve and establishing a plan of action to reach them. When setting your digital marketing goals, you should use the SMART acronym for setting goals (specific, measurable, achievable, relevant, and time-bound). Now you see why goal setting is important?
Different Types of Goals in Digital Marketing
There are four different types of goals in digital marketing that will help clarify the purpose of why goal setting is important. Brand Awareness Goals. Brand awareness goals are all about getting your brand in front of as many people as possible. The more people who are aware of your brand, the more likely they are to consider doing business with you in the future.
Lead Generation Goals. Lead generation goals are about converting those awareness-level customers into workable lead or potential customers.
Conversion Goals. Conversion goals focus on turning leads into customers. If you can get someone to sign up for your email list or download a white paper, your next goal is to get them to actually make a purchase.
Retention Goals. Retention goals aim to keep customers coming back and developing customer loyalty and long-term relationships. No matter what type of digital marketing goals you have, it’s important to always remember those goals should be specific, measurable, achievable, relevant, and time-bound (SMART).
Why Goal Setting is Important in Digital Marketing
Now it's time to discuss why goal setting is important in digital marketing? There are a number of reasons why goal setting is important in digital marketing:
1. Goal Setting Helps You Measure Success
Without goals, you have no way of knowing whether your marketing efforts are paying off. If you're not seeing the results you want, you can adjust your strategy accordingly.
2. Goal Setting Keeps You Focused
With so many different marketing channels and strategies to choose from, it's easy to get scattered and pulled in different directions. Having specific goals gives you something to focus on and helps you stay on track.
3. Goal Setting Motivates You to Take Action
Once you've set your goals, it's time to start taking action towards them! Having concrete goals will help motivate you to take the necessary steps to achieve them.
4. Goal Setting Holds You Accountable
When you have specific goals, it's easier to hold yourself accountable for your progress (or lack thereof). If you're not seeing the results you want, ask yourself what you could be doing better.
5. Goal Setting Helps You Budget Time and Resources Effectively
If you know what your goals are, you can budget your time and resources more wisely to make sure they're being used in the most effective way possible. This is especially important if you have limited resources.
How to Set Goals in Digital Marketing?
Now that you know why goal setting is important, let's look at some ways how to set goals. Fortunately, setting goals in digital marketing is relatively easy. Here are a few tips:
Define Your Target Audience. This is the first step in any marketing campaign, but it's especially important when you're trying to set goals. Who are you trying to reach with your marketing message?
Determine What Goals to Achieve with Your Digital Marketing Campaign. What are your objectives? Do you want to increase brand awareness? Drive more traffic to your website? Generate more leads? Convert more customers?
Set Specific, Measurable Goals. For example, if you want to increase brand awareness, you might set a goal to double your social media following within six months. If you want to drive more traffic to your website, you might set a goal to increase web traffic by 25% within three months.
Track Progress and Adjust Goals as Needed. As you work towards achieving your goals, keep track of your progress and make adjustments as necessary. Use software to monitor goals or conduct goal setting with Google analytics and measure, track and adjust your goals in real time.
More reasons to see why goal setting is important to achieve business goals.
After reading this article, you should have a pretty good idea why setting goals is important and how goal setting is an integral part of digital marketing. It helps to keep your campaigns on track and lets you measure their success.
Setting clear goals for your campaigns will ensure that you stay focused and achieve the desired results you desire for your small business. Now that you see why goal setting is important, it's time to start planning some goals for your business.
Digital Marketing Resources From LDZ Digital
If you're ready to take your online digital marketing efforts to the next level, don't hesitate, connect with LDZ Digital and get started today with some of our digital resources.
LDZ Digital provides internet marketing services, education and consulting for small business owners and entrepreneurs looking for assistance with their digital marketing strategy.